"Seams" Like Old Times for Men's Underwear

Seamless apparel, gaining awareness and popularity in the development of women's garments, is finally being introduced for men's intimate apparel.

JOCKO, synonymous with developing moderately priced well fitting shirts, sexy swimsuits, and novelty jeans/pants for well built men, is at it again. With the introduction of their latest line of seamless microfiber underwear called EveryWEAR, JOCKO continues their pioneering tradition.

"I've always thought underwear would be a natural product line for JOCKO," says company Founder & President Michael Lee. "My target consumer is body conscious and willing to try something new - as long as the quality is there. But I have been looking for something special for my underwear line that would both look and feel great. Then I realized the huge opportunity with seamless."

"Seamless is well established as a basic in womenÕs intimate apparel in the U.S.," says Kathy Smith of DuPont Fabrics. "Our European counterparts are experiencing an increase in seamless men's brief consumption... due to the overall comfort of the garments..."Ź

It seemed a natural fit for JOCKO. "Because microfiber breathes, stretches and has such great elasticity, I knew it would fit really well and feel very comfortable on," continued Lee. "And people are really taking notice of microfiber. My customers may not know the fabric content, but they know that it feels good.'

In addition to the benefits of the fabric, though, Lee is also excited about the seamless inline production technology that will allow him to offer this more durable, domestic product. "Seamless garments are produced on circular knitting machines. The one step inline process is extremely efficient Š and allows me to introduce a variety of styles without seams to fray or bunch."

"Initial demand for EveryWEAR has been extremely encouraging," says Lee. The select retailers involved in JOCKOÕs national launch are excited as well.

"JOCKO is well poised to carve out a nice slice of the highly competitive men's underwear market." said David Franco of Universal Gear. "The brand has excellent consumer awareness. The product looks and feels great. Packaging is really compelling. We expect these to sell out very quickly."

"The EveryWEAR line is perfect for JOCKO brand," continues Lee. "It's fit, comfort and style are a great expression of what the company and the brand stand for: clothing that looks good; when we look good, we feel good about ourselves and thatÕs when we are best able to make a difference in this world. Simple. Look good > Feel Good > Change the World.

"We figure we can do that by changing one underwear at a time."

©2008 JOCKO.  [Terms and Conditions][Privacy & Security]
Site Design by [DUSTIN W DESIGN]