Jocko Willink
RETIRED U.S. NAVY SEAL, PODCASTER, AUTHOR, LEADERSHIP INSTRUCTOR, ENTREPRENEURJocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker, and strategic advisor.
Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War.
Jocko Willink returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. Jocko Willink is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards.
Upon retiring from the Navy, Jocko Willink co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, Leadership Strategies and Tactics, Final Spin, and the best-selling Way of the Warrior Kid children’s book series.
DISCIPLINE EQUALS FREEDOM
Discipline isn’t a restriction—it’s the path to freedom. When you have the discipline to do what needs to be done, when it needs to be done, you gain the freedom to dominate every aspect of your life.
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Echelon Front delivers real leadership—no theory, just proven principles forged in combat and applied to business and life. Through speaking, training, and consulting, we teach individuals and teams how to take extreme ownership, lead effectively, and win.
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Echelon Front events aren’t just conferences—they’re leadership evolutions. Learn from combat-proven leaders, gain real-world strategies, and walk away ready to lead, execute, and win.
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