FAQS
A retired U.S. Navy SEAL officer, leadership instructor, best-selling author, podcast host, and entrepreneur. I teach discipline, ownership, and leadership.
Taking full responsibility for everything in your world—no excuses, no blame. You own the problem. You own the solution. You win.
Simple: Do what needs to be done, whether you feel like it or not. Wake up early. Train hard. Work hard. No shortcuts. No excuses.
Simple: Do what needs to be done, whether you feel like it or not. Wake up early. Train hard. Work hard. No shortcuts. No excuses.
4:30 AM. Every day. Get up, get after it, and make the day yours.
Clean energy. No sugar. No garbage. Just the fuel your body needs to perform at the highest level. Get JockoFuel.
Extreme Ownership, The Dichotomy of Leadership, Leadership Strategy and Tactics, Discipline Equals Freedom, and more—including books for kids like Way of the Warrior Kid and Mikey and the Dragons. See all of Jocko's Books.
Because you want to learn. You want to lead. You want to understand history, discipline, and leadership from real-world experience. Listen here.
A leadership consulting company that teaches individuals, teams, and businesses how to apply Extreme Ownership to lead and win.
American-made gear—boots, jeans, and Jiu-Jitsu apparel—built with discipline, integrity, and craftsmanship. No compromises. Shop American made apparel here.
Lift, run, ruck, surf, Jiu-Jitsu. Every day. Hard work, consistency, and no excuses.
A book series that teaches kids discipline, hard work, confidence, and how to take control of their lives—lessons every kid should know.
When you have the discipline to do what needs to be done, you gain the freedom to live life on your terms. Simple.
Stop. Making. Excuses. Take action. Own your decisions. Execute.
Take responsibility. Take ownership. Lead by example. Learn Leadership. Adapt. Overcome.